edding | Funtastics

Comissioned by edding we developed a concept for the commercial launch of the edding funtastics. The first TV Spot edding ever produced. Reading the briefing for the first time the main problems on the communication level became very clear. We have three protagonists, five funtastic characters, three different products and 25" to tell the story. The result is a combination of highend liveaction footage with time-consuming, classic frame by frame 2D character animation. All in all a sophisticated and well fitting launch for eddings kids markers which, by the way, had unbelievable good ratings in market research studies.

making of

credits

  • dyrdee Tasks
    Concept, Production, Shoot, Direction
     
    Director
    Ole Keune
    
Ljubisa Djukic
     
    DOP
    Oliver Koeppel
     
    2D
    Daniel Zinner
    Franziska Poike
     
    Cleanup and Colour

    Valeska

    Monira

    Maxim Vaslav

    Robert Loebel

     
    Compositing
    Jochen Weidner
    Johann Volkmer
    Ian Hutchinson
     
    Producer
    Sven Henrichs
     
    Technical Director
    Mesut Can