VIVA | underemployed

Commercial

Promo Teaser for the upcoming VIVA show.

Briefing

For the release of the new VIVA format Underemployed we produced this call to action, in which a pizza delivery guy fed up with his job turns into an acknowledged businessman in a luxury office as if by magic.

approach

We recreated and animated both scenarios, as well as the transformation of our underemployed delivery guy, encouraging young people who are not challenged enough by their jobs to send videos of themselves to viva.tv/underemployed, to proof that they are meant for greater things.