Awareness | MTV

Briefing

MTV Germany commissioned us to create an Imagecampaigne to generate special attention to the fact that MTV available in FREE-TV again and to explain how it can be received.

APPROACH

To create this awareness we came up with the idea to produce an „out of the box”, super confident and irreverent campaign in good old MTV manner focusing on everything MTV has to offer, like awardshows, reality soaps and for sure music videos. All wrapped up in state of the art typography animation with a fast pace and a confident tone of voice. The spot was aired on nickelodeon and Comedy Central and additionally the campaign was squired online with banners and cutdowns