BIRKENSTOCK | IT STARTS WITHIN

BRIEFING

Comfort? Check. Quality? Double check. For this campaign, we took Birkenstock’s iconic craftsmanship and stripped it down to the essentials—layer by layer. Because when you wear something this well-designed, you know every piece has a purpose, and we’re here to show you why it matters!

APPROACH

Our mission: create a stunning digital out-of-home campaign that reveals the inner workings of Birkenstock’s latest shoe model. We wanted to showcase not just the look, but the true layers of comfort, durability, and design that make these shoes legendary.

Starting with high-resolution photoscans, we built a detailed 3D model that exposed the inner layering of the shoe, from the contoured footbed to the shock-absorbing soles. Each layer was rendered to highlight its unique properties, creating a mesmerizing, almost sculptural presentation. By fusing photorealistic visuals with precise animation, we brought the Birkenstock story to life, giving viewers a rare look at the craftsmanship they’re standing on every day.

MAKING OF