Disney | The Disney Store

Briefing

The Disney online store offers a diverse range of Disney related products from toys, homewares, fashion to musical tickets. It is mainly perceived as a store for kids and teenagers but in fact has a lot of attractive merchandise for grown ups. To close this bridge Disney commissioned us to produce an Imagespot that speaks directly to a mostly female modern, style and fashion conscious target group.

Approach

Our concept was to create an Imagespot different from the expectable princess, dreamy and fairytale-like Disney characteristics. Cool, trendy, mature and stylish are the keywords to activate young grown ups to visit the store.
With a fast pace, bold typography, stylised look and fashionable models we catch the viewers attention. The product is shown but the new exciting and modern image is truly starring in the spot.

The Spot was rolled out as a 25 seconds TV Commercial and Cutdowns were utilized for Online campaigns and Disneys Social Media channels.

making of

The Casting took place at our Studio in Berlin. The Fitting was arranged in close consultation with the client at 'Kleider Machen Leutfeld' in Kreuzberg and was based on our design concept. The constant change of multiple outfits guaranteed a fresh look throughout the final spot.

With a small team on set we were able to shoot efficiently and right in time on a tight schedule. Thanks again to everybody involved on this great day.