DMAX | Redesign

DMAX is Germany's leading men's channel, showing mainly U.S. shows in the areas of adventure, lifestyle, entertainment, outdoor and motor.

Out Of Home Campaign

The station's image is charged with values such as friendship, passion, authenticity, hands-on and inspiring. To underline these values, we developed a concept that packages the station in a clear and self-confident design. The station's content is in the foreground. Above all, the design helps to orientate in the program and to underline its contents.

Print Campaign

The channel design is varied and structured with 3 colors. Orange remains the primary station color, which is also used in business cards or stationery, for example. The secondary colors are turquoise and blue. These colors are assigned to three overarching categories and are retained across all media.

Online

The design is based on a clear and
flexible design grid. The division into grid fields offers the possibility to easily exchange content and thus to brand the on-air elements topic-specifically or seasonally.

Print CI

Credits

dyrdee tasks

production, direction, 3D, compositing

 

Client

Discovery

 

Creative Director

Ole Keune

Ljubisa Djukic

 

Producer

Sven Henrichs

 

3D

Marc Pantenburg
Antonine Moucha
Leon Rammert
Andreas Riesner

 

Compositing

Konrad Müller
Jochen Weidner
Leon Rammert

 

Technical Director

Mesut Can