DMAX | Redesign
DMAX is Germany's leading men's channel, showing mainly U.S. shows in the areas of adventure, lifestyle, entertainment, outdoor and motor.
Out Of Home Campaign
The station's image is charged with values such as friendship, passion, authenticity, hands-on and inspiring. To underline these values, we developed a concept that packages the station in a clear and self-confident design. The station's content is in the foreground. Above all, the design helps to orientate in the program and to underline its contents.
The channel design is varied and structured with 3 colors. Orange remains the primary station color, which is also used in business cards or stationery, for example. The secondary colors are turquoise and blue. These colors are assigned to three overarching categories and are retained across all media.
The design is based on a clear and
flexible design grid. The division into grid fields offers the possibility to easily exchange content and thus to brand the on-air elements topic-specifically or seasonally.
production, direction, 3D, compositing