Edding | Funtastic
Comissioned by edding we developed a concept for the commercial launch of the edding funtastics. The first TV Spot edding ever produced.
Reading the briefing for the first time the challenges on the communication level became very clear. We have three protagonists, five funtastic characters, three different products and 25" to tell the story.
All in all a sophisticated and well fitting launch for eddings kids markers which, by the way, had unbelievable good ratings in market research studies.
The result is a combination of high-end liveaction footage with time-consuming, classic frame by frame 2D character animation.
The shoot was super fun with a great crew and adorable cast.
Concept, Production, Shoot, Direction
Cleanup and Colour