Elli – Charger

Why did the electric car break up with its charger? It just couldn’t find the right connection! But with the new ELLI 2 charger from VW, you'll have a relationship that’s positively charged!

BRIEFING

For this campaign, VW tasked us with creating an engaging spot that showcases the ELLI 2 charger’s cutting-edge features. With a blend of stock footage and AI-generated visuals, we aimed to highlight the charger’s functionality and sleek design in an eye-catching way.

APPROACH

We modeled the ELLI 2 charger in stunning detail, integrating it into the scene to create a seamless visual narrative. To enhance the viewer's experience, we added dynamic text animations that highlight key features of the charger, ensuring every element works in harmony.

MAKING OF