FAB | AR Poster
FAB vs Reality
For the 2021 edition of the Festival of Animation Berlin, we developed the AR poster campaign "FAB vs. Reality". Therefore, we created an unexpected, animated, real life experience with high engagement by adding fun characters and animation to the actual OOH campaign. The campaign had a huge buzz on social media, as the festival followers sent in there street recordings of the posters to the festival team.
Briefing
The festival of Animation Berlin commissioned us to create a vibrant poster campaign to generate attention and especially a social media buzz for the festival.
APPROACH
We came up with the idea to bring CG Animation in to the Realworld - FAB vs Reality - and created a surprising and engaging AR campaign around the festival.
