Heimat | Coca Cola
TagOns for the Coca Cola flankers, which follow up on the papercut look from the main spot, as well as typography on paper lamellae
The TagOns are an adaptation of the Coca Cola "4CANS" TVC campaign and should be designed in such a way that they can be both shortened and lengthened.
We wanted the look and feel of the paper lamellaes as organic and haptic as possible to create a realistic papercut look. Fast and snappy animations support the flowing impressions of the slats.
The look and feel of the paper lamellaes is organic and haptic to create a realistic papercut look. The animations are fast and snappy to support the flowing impression of the slats. The degree of realism is achieved with that organic paper structure in the texture, as well as the flapping of the slats is supported by shadows and shading.