Volksbanken Raiffeisenbanken | „Wenn ich etwas zu sagen hätte“

Heimat | Volksbanken Raiffeisenbanken

"Wenn ich etwas zu sagen hätte"

Briefing

The german banking group Volksbanken Raiffeisenbanken is one of the largest cooperative ones in europe. Only here the account owner can be a member and therefore co-owner of the respective bank.

The spot to be produced is intended to make the topic of „membership” attractive to a young target group.

APPROACH

The spot to be produced is intended to make the topic of „membership” attractive to a young target group.

If you want to tell young people something about „banks” you won’t get much response so we decided to make a detour and talk about „voice”.
„If I had something to say” - because that’s what young people want the most. They want to be heard, able to say anything and change something. They can! With a membership at Volksbank Raiffeisenbank.

A typographic mixed media spot was the element of choice for this. A spot that is varied and surprising, that communicates the topic in a fresh and up-to-date look & feel, that suits the viewing habits of this young target group.

First used for TV and POS the spot was subsequently expanded for music and lifestyle festivals.