ING – Lion Casting

Get ready to press start on a new adventure! ING has unveiled a fresh face for their brand—meet our lion mascot, now sporting a retro 80's video game aesthetic. With pixel-perfect charm and a playful spirit, this lion is ready to navigate the modern world, one level at a time!

BRIEFING

ING approached us with a vision: create a new mascot that embodies their values with a nostalgic twist. The challenge? To breathe new life into their lion character while staying true to the iconic 16-bit video game style that captured hearts back in the day.

APPROACH

We began by designing the lion in a vibrant 2D style inspired by classic arcade games. Researching the retro 16-bit aesthetic, we transformed our character into pixel art, ensuring every detail honored the nostalgia of the era. The animation process involved extensive back and forth to perfect the lioness’s movements, blending character design principles with the rhythmic flow of beloved games like Street Fighter. By capturing dynamic poses and fluid transitions, we created a lioness that not only looks like it stepped out of a pixelated world but moves with the confidence and energy to be the new perfect mascot for ING!

MAKING OF