K 1000 | Alpha Tauri

Event Projection

In february 2020 Red Bull presented the launch of the new Formula 1 team Scuderia AlphaTauri named after Red Bulls premium fashion brand. Therefor a replica of the car was unveiled on the facade of the prestigious Renascent fashion store in Milan, just ahead of the start of the italian style capital’s Fashion Week. In cooperation with our friends at K 1000 we took over the department store’s eight windows facade facing the arcade on central shopping thoroughfare Corso Vittorio Emanuele II and installed epic projections to support the reveal.

Briefing

The projections were supposed to kick off the reveal of the Formula1 car and the opening of the Alpha Tauri pop up stores in Milan. With the projections we wanted to combine the excitement of the presentation of the car and the Formula1 season with Red Bulls premium fashion brand AlphaTauri.

Approach

Therefor we created a countdown and fascinating partical simulations to start the show. Followed by abstract city impressions of the seasonal highlights combined with high fashion shots of the AlphaTauri Brand.

Making Of

Early Layouts

Credits

Agentur

Henning Soppe

Kunde

Alpha Tauri

dyrdee Tasks

Production, Direction, 3D, Animation, Compositing

Producer

Sven Henrichs

Creative Director

Ljubisa Djukic
Ole Keune

Technical Director

Mesut Can

3D
Antonin Moucha
Marc Pantenburg
Andreas Riesener

Animation
Konrad Müller
Augusto Gabrys

Compositing
Konrad Müller
Antonin Moucha

Edit
Andre Strauch

Sound

Steezonics