For a re-launch of KIA CONNECT the famous automotive manufacturer wanted to use the power and flexibility of animation to create a video that explains the services and benefits of its new application and digital services. We are very happy that our trusted partner PSYOP took us for a ride following the almost magical morphing from one line to the next.
By using the angled lines as a recurrent hook, the visual concept is directly taken from the graphic vocabulary of the KIA brand. Our main goal was to elevate the craft of simple illustration style in using only the lines and outlines of the main elements to keep it all very clear and reduced.
Therefore we used morphing and transformation to catch and impress the viewers eye. All without the need of unnecessary and distracting decoration.