KiKa | Spring Idents
Triggered spring idents
The fear of a blank page is a widely spread fear among artists. As for us, we often make that fear our strength. For the KiKA spring idents, we used the premise of white emptiness, where a small object pops up unfolding a different landscape every time: a whole sports ground triggered by a bouncing basketball, a camping scenery at the lake that develops by a fish jumping out of the water… These are two examples out of four different ideas that we developed after being commissioned by the TV channel Kika.
These idents for us were the winning ticket to take a trip to different exciting worlds full of elements, textures, colors… each one as precisely shaped and composited as the other. It was an honor to draw on the blank page that KiKA handed us, giving spring a well deserved welcome, full of activities and sunny plans.
Concept, Direction, Production
Niels Alexi Johansen