LANCOME | La Vie Est Belle
Imagine the essence of a fragrance so powerful it transforms the city. For Lancôme’s latest perfume, we created a magical scene where the bottle emerges from a building, surrounded by delicate flowers and natural ingredients that bring its scent to life. A touch of elegance and beauty, right in the heart of the urban landscape.
BRIEFING
Lancôme wanted a breathtaking, immersive FOOH experience that embodies the luxurious essence of their new fragrance. The concept was to reveal the perfume in an unexpected, eye-catching way, with a cascade of lush flowers and botanical ingredients that reflect its pure, floral notes.
APPROACH
We modeled a stunning 3D perfume bottle and set it against the building’s fassade, carefully integrating it into the real city scene using on-set HDRI for natural light and reflection. Delicate flowers, and fragrant botanicals surround the bottle, blooming and floating around it in an ethereal display. The result is a scene that feels alive, drawing viewers into the scent’s world of elegance, beauty, and allure, creating an experience as enchanting as the fragrance itself.
MAKING OF
