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LIDL | FRESHNESS UNITES

Fresh, fruity, and flying right at you! For this campaign, we took Lidl’s commitment to quality produce and brought it to life—literally. Juicy strawberries, crisp apples, and vibrant blueberries leap off the screen, delivering a delicious burst of freshness you can practically taste.

BRIEFING

Lidl tasked us with creating a mouthwatering digital out-of-home campaign that captures the freshness and vibrancy of their produce. The concept? Turn ordinary fruit into an unforgettable sensory experience, making viewers feel like they’re reaching right into the screen.

APPROACH

We used high-detail 3D modeling and particle simulation to animate a mix of deliciious fruits and berries, sending them flying through a dynamic space toward the viewer. Each fruit was meticulously textured to look irresistibly fresh, with motion that’s energetic yet natural. The result: an immersive, larger-than-life display that puts Lidl’s produce front and center, highlighting the quality and excitement of their offerings on every delicious screen.

MAKING OF