Nescafé | FOOH

The beat drops, the sun’s out, and the coffee oasis appears. For this Nescafé campaign, we created the ultimate festival mirage: a towering Nescafé cup transformed into a vibrant coffee bar, blending perfectly into the scene like it’s always been there. A surprise that’s part coffee dream, part party essential.

BRIEFING

Nescafé wanted an eye-catching FOOH campaign that would instantly connect with festival-goers, turning the classic coffee cup into a dream-like party destination. Our challenge was to seamlessly integrate this digital “mirage” into real festival footage, creating a scene that feels equal parts spontaneous and refreshing.

APPROACH

To bring the Nescafé bar to life, we wanted to capture the lively energy of the festival. The massive digital Nescafé cup stands tall in the park setting, reimagined as a fully equipped bar and blending flawlessly into the real-world scene. With expert tracking and natural lighting adjustments, the digital cup feels like part of the party—an enticing vision for every festival-goer looking for a coffee break in style.

MAKING OF