Redbull media house| The Net
We partnered with Beta and Redbull Media House to develop a visual identity for the, THE NET. A ground breaking new franchise pushing the boundaries of horizontal storytelling: several standalone, stylistically independent series each telling its very own story but all connected through certain characters, time- and storylines.
The goal was to create a visual language, that showcases football as all over theme, without beeing to much focused on sports.
The development process started with sketches and mockups to flesh out an idea that works for all the different story archs of the show.
Redbull media house
Jade Xuan Wu