The Net

Redbull media house| The Net

We partnered with Beta and Redbull Media House to develop a visual identity for the, THE NET. A ground breaking new franchise pushing the boundaries of horizontal storytelling: several standalone, stylistically independent series each telling its very own story but all connected through certain characters, time- and storylines.

The goal was to create a visual language, that showcases football as all over theme, without beeing to much focused on sports.

The development process started with sketches and mockups to flesh out an idea that works for all the different story archs of the show.


dyrdee Tasks

Concept, Production,


Redbull media house

Beta House


Creative Director

Ole Keune

Ljubisa Djukic



Sven Henrichs





Jade Xuan Wu

Konrad Müller



Antonin Moucha