S.OLIVER | LIFTIME
When chemistry sparks, it’s like a dance—captivating, magnetic, and unforgettable. For this campaign, we took s.Oliver’s romantic, live-action vibe and translated it into a ballet of elegance and fragrance. Two scents, two spirits, moving together in perfect harmony.
BRIEFING
s.Oliver challenged us to capture the romance and allure of their new fragrance line in a visually striking DOOH campaign. The vision was to evoke the chemistry between two people through their scents—a dynamic, sensual experience brought to life in 3D.
APPROACH
With carefully crafted 3D models of both fragrance bottles, we recreated the movement of a romantic dance, blending smooth, elegant animation with subtle lighting to capture the intimacy and warmth of their scents. Using flowing particles and ethereal, mist-like trails, we let each bottle "move" and respond to the other, embodying a timeless dance of attraction. The result? A mesmerizing digital duet that makes s.Oliver’s fragrances feel as romantic as the moments they inspire.