Traton

BRIEFING

To present the companies core values we wanted to developed a gradient-based logo animation, that not only shows transformation and merging but is always on the move and in constant motion.

APPROACH

To be contemporary and elegant, we wanted to have the Traton letters peel themselves out of an environment, based on the new brand colors. Light slowly pans along the letters and reveal a play of color, light and shadow - always on the move, subtly changing and transforming from one to another.