TUC | BAKE ROLLS

Snap! Crack! Crave! Nothing says snack time like a perfectly baked TUC cracker breaking into crunchy, delicious pieces. This campaign brings that mouthwatering moment to life, making sure you can almost hear the crunch from across the screen.

BRIEFING

TUC wanted a DOOH campaign that would capture the essence of their signature cracker—irresistible crunch, golden texture, and all. Our challenge was to model the cracker in 3D, then create a moment that feels so satisfying you can almost taste it.

APPROACH

We carefully crafted a 3D model of the TUC cracker, designing every detail to highlight its texture and deliciously crisp layers. With a perfectly timed break, we animated the cracker to snap apart in mouthwatering slow motion, showing off that signature crunch.

MAKING OF