YSL | FOOH
For this campaign, we let a bold red lipstick take the city by storm, towering over the scene in true FOOH style. A touch of glam meets real-world dynamism as beauty and urban life collide—because why blend in when you can stand out?
BRIEFING
YSL approached us with the vision to bring their iconic lipstick to the cityscape. Our task was to create an unforgettable FOOH campaign that seamlessly integrates a colossal YSL lipstick into the vibrant energy of the city streets.
APPROACH
Using high-end 3D modeling and environmental tracking, we created a lifelike scene where the lipstick rises out of the building, its bold red hue and sleek rosé casing interacting with the urban surroundings. To ensure seamless realism, we captured dynamic elements from the scene—like passing cars and shifting light—and integrated them with precision, making the lipstick feel as if it truly belongs in the heart of the city. The result? An arresting visual that’s both glamorous and grounded, embodying the brands commitment to beauty in the most astounding way.
