YSL – MYSLF
Bold, refined, and impossible to ignore—just like YSL wanted its new frangrance to be showcased for the viewer. For YSL’s MYSLF fragrance, we captured a sense of mystery and self-assurance, bringing the bottle to life as it emerges from the dark, reflective fassade of Hamburg’s iconic Elbphilharmonie. It's more than a hint; it’s a statement.
BRIEFING
Our mission was to translate the essence of YSL’s MYSLF fragrance into a visually arresting FOOH experience. Using the dramatic interplay of black and mirrors, we sought to create a display that feels as timeless and enigmatic as the fragrance itself.

APPROACH
We designed a sleek, immersive scene in which the MYSLF bottle appears to materialize out of a mirrored segment of the Elbphilharmonie’s fassade. Playing with reflections and light, we allowed the bottle to emerge with an understated elegance, embodying the fragrance’s sophisticated allure. The result is a mysterious yet powerful display that combines Hamburg’s architectural beauty with the confident, modern essence of YSL MYSLF, capturing attention and leaving an impression as lasting as the perfume itself.
MAKING OF

