YSL | POP UP STORE
Imagine strolling through the city when suddenly, a scent blooms into existence. For this campaign, we created a YSL pop-up experience like no other—one that appears and entices right in the heart of the city, captivating viewers with lush botanicals and signature YSL allure. A touch of magic, grounded in reality.
BRIEFING
Our goal was to bring YSL’s latest pop-up store concept to life, digitally transforming a city marketplace into an elegant YSL space that feels as immersive as it is enchanting. This wasn’t just a pop-up store; it was an experience that had to feel real yet otherworldly, enticing viewers to stop and take in the beauty.
APPROACH
Using an intricately detailed 3D model, we created a virtual YSL store that seamlessly integrates into the actual marketplace setting. Leveraging on-set HDRI, we captured the site’s natural light and reflections, creating a flawless merge of digital and real. Ethereal flowers floated from the store’s entrance, adding a layer of beauty and motion that enhanced the overall allure. The final scene combines photorealistic quality with YSL’s signature elegance, a visual masterpiece that invites viewers to step into the world of YSL, if only for a moment.
MAKING OF
