LEXWARE – LOVESTORY
In this heartwarming animated commercial for Lexware, an innovative online accounting software, viewers are introduced to a young woman with a burning passion for animation. The story unfolds through the meticulous and artful craft of 2D cell animation, each frame painstakingly animated by hand, bringing to life the vibrant and emotive journey of the protagonist. As she navigates the challenges and triumphs of pursuing her dream to become an animator, her path crosses with an unexpected character - a window cleaner.
BRIEFING
The client tasked us with creating a narrative that marries dance elegance and whimsical doodles, enhancing each scene with humorous details. This fusion aims to craft a visually engaging story, where each movement and illustration adds depth and delight.
APPROACH
Embracing traditional animation techniques, we painstakingly drew each frame by hand, infusing the animation with an organic look and feel. This meticulous process allowed for nuanced expressions and fluid movements, bringing a tactile warmth and depth to the digital canvas, reminiscent of classic animation's golden age.
Making Of
Credits
dyrdee Tasks
Concept, Production, Animation
Creative Director
Ljubisa Djukic
Ole Keune
Producer
Jan Tiller
Sven Henrichs
Ninett Hartmann
Client
Psyop Berlin
Lexware
2D
Ulf Grenzer
Yongin Wang
Jade Wu
Chau Vu
Konrad Müller
Antonin Moucha