nickelodeon | Easter

briefing

For two weeks the Easter Holiday programme will be re-arranged and fitted into especially themed Programme Blocks, Individual Programming Highlights in the afternoon, and a movie every day. Plus two weekend stunts on the holiday weekends.

approach

Our idea was that this Easter, Nickelodeon will not give you the ordinary Easter nest, like everybody does, but instead every day we will have an unique nickelodeon Super Nest with lots of special property eggs along the way.
Discover the awesome Nickelodeon Super Nests, filled to the top with the best Shows nickelodeon has to offer. And one thing they all have in common is the egg-cellent superpower to entertain! The metaphor of a nest filled with Easter eggs provides the basis for the visual concept where the plan would be to create Nests, as fantastic 3D objects, that truly stand out of the ordinary.

Making of

The Result was quite a big promo package with all sorts of elements containing happily flying and running nests all over the place.