UnternehmerTUM

Motion Branding

Keyvisual and loopable animated header for the "20 year UnternehmerTUM" anniversary celebration, used for social media and website for the Design and Entrepreneurship Center.

BRIEFING

UTUM wanted the animation to grab people's attention and make them want to explore more of the company's anniversary content. This content is mainly interviews with well-known managers and start-ups.

APPROACH

Alongside the brand guidelines and CI we've created a logo animation, that focuses on the companies core values.

MAKING OF