argonauten G2 | MEWA
MEWA is one of Europes leading companies for industrial textilemanagement and actually awarded as a brand of the century in 2010. With the Frankfurt based agency G2 we produced an epic imagemovie. It shows the history of Mewa, which is a family owned company since three generations, followed by informations about their main business models and last but not least their strong commitment to social and environmental aspects.
The concept we created intended to communicate on two levels. A clear and direct communication when it comes to actual productshots and informations as well as an even more interesting and surprising metaphorical level where knights, dragons and chameleons are occuring as symboles for protection or danger.
The movie is a great mixture of 3D animation combined with complex live action and studio shots and started with a time consuming test periode for liquide and ink animations to create a proper look for the whole movie.
The result is an amazing and entertaining imagemovie with unexpected twists and brilliant images.
Concept, Production, Shoot, Direction, 3D, Compositing
Executive Creative Director G2
Head of 3D
Head of 2D
Christine Leonard, Anne Strohschein