Comedy Central | Power of Laughter
The happier consumer is ...
Laughter creates positive effects on all aspects of men's life. And a happier state of mind leads to a more positive advertisement reaction… The Power Of Laughter Study proves that. And to prove it to the viewer too, we did our own research studies with Comedy Central.
So all we needed for our studies were some consumer products and an average man who we tried to make happy so he's willing to buy these products. But how do we make him happy? By switching on Comedy Central. And for more support we take a sexy woman. Well... and just to be sure another sexy woman…
We definitely had some fun during the shooting and hope you do likewise while watching the result, which - of course - can also be seen on Comedy Central.
Production, Shoot, Direction, 3D, Compositing
Creative Director Comedy Central