Comedy Central | Power of Laughter
The happier consumer is ...
Laughter creates positive effects on all aspects of men's life. And a happier state of mind leads to a more positive advertisement reaction… The Power Of Laughter Study proves that. And to prove it to the viewer too, we did our own research studies with Comedy Central.
Making of
So all we needed for our studies were some consumer products and an average man who we tried to make happy so he's willing to buy these products. But how do we make him happy? By switching on Comedy Central. And for more support we take a sexy woman. Well... and just to be sure another sexy woman…
We definitely had some fun during the shooting and hope you do likewise while watching the result, which - of course - can also be seen on Comedy Central.
Credits
dyrdee Tasks
Production, Shoot, Direction, 3D, Compositing
Creative Director Comedy Central
Henry Förster
Concept
Dojo
Creative Director
Ole Keune
Ljubisa Djukic
Co-Director
Christian Pfeil
Producer
Sven Henrichs
Executive Producer
Christian Pfeil
Technical Director
Mesut Can
DOP
Christian Pfeil
Compositing
Konrad Müller
Grading
Stefan King
Sound
Hofkapellmeister
